Effective Date: July 25, 2025
This Privacy Policy (this “Privacy Policy”) describes how Chef Fei US Inc., a California corporation, and our affiliates and subsidiaries (collectively, “Chef Fei,” “we,” “us” or “our”) process personal information that we collect through our restaurants in the contiguous United States (including through kiosks and tablets), through our online properties or services that link to this Privacy Policy (including our website and mobile application), in connection with our marketing and social media activities, and through other activities described in this Privacy Policy (collectively, the “Service”).
Please read this policy carefully to understand our practices regarding your personal information.
BY ACCESSING AND USING ANY OF THE SERVICES, YOU ACKNOWLEDGE THAT YOU HAVE READ, UNDERSTOOD, AND AGREED TO BE BOUND BY THIS PRIVACY POLICY, OUR TERMS OF USE , AS WELL AS ANY OTHER TERMS AND CONDITIONS APPLICABLE TO EACH OF THE SERVICES, WHICH ARE ALL INCORPORATED HEREIN BY REFERENCE. IF YOU DO NOT AGREE TO THE TERMS IN ANY OF THE ABOVE, DO NOT USE ANY OF THE SERVICES.
PERSONAL INFORMATION WE COLLECT
The personal information we collect from you, directly or indirectly, will depend on how you interact with us and with our Services. The sources from which we collect personal information include the following:
Information you provide to us. Personal information you may provide to us through the Service or otherwise includes:
· Contact data, such as your first and last name, email address, phone number, and mailing address.
· Demographic data, such as your age, gender, and zip code (if you choose to provide it).
· Marketing and communication data, such as your preferences for receiving marketing communications from us and your communication preferences.
· User content, such as any reviews, comments, photos, or other content you submit or post on our Service or social media pages.
· Survey and feedback data, such as your responses to surveys or feedback requests.
· Communications with us, including records of any emails, chats, phone calls, or other communications you have with our customer service or other personnel.
Information we collect automatically. When you interact with our Service, we may collect certain information automatically, such as:
· Device data, such as your IP address, device type, operating system, browser type, unique device identifiers, and mobile network information.
· Usage data, such as information about how you use our Service, including the pages you visit, the links you click, the features you use, the time and date of your access, and the duration of your visits.
· Location data, such as your device's location if you have enabled location services for our mobile application or website.
· cookies and similar technologies. We may use cookies, web beacons, and other tracking technologies to collect information about your browsing activities and preferences. You can manage your cookie preferences through your browser settings.
Information we collect from other sources. We may receive information about you from other sources, such as:
· Social media platforms if you interact with our social media pages or connect your social media account to our Service (subject to the privacy policies of those platforms).
· Third-party service providers who help us with marketing, analytics, and other services.
· Publicly available sources.
HOW WE USE YOUR PERSONAL INFORMATION
We may use your personal information for various purposes, including to:
· Provide and operate the Service, including managing your account, processing your reservations and orders, and fulfilling your requests.
· Personalize your experience on the Service, such as by recommending dishes or offers that may be of interest to you.
· Communicate with you, including responding to your inquiries, providing customer support, and sending you administrative messages.
· Send you marketing and promotional communications, where permitted by law, about our restaurants, special offers, and events.
· Administer our loyalty program.
· Conduct research and analysis to improve our Service, products, and customer experience.
· Monitor and analyze trends and usage of the Service.
· Detect, prevent, and address fraud, security breaches, and other harmful activity.
· Comply with applicable laws, regulations, and legal processes.
· Enforce our terms and conditions.
· For any other purposes disclosed to you at the time we collect your personal information or with your consent.
HOW WE SHARE YOUR PERSONAL INFORMATION
We may share your personal information with:
· Our affiliates and subsidiaries.
· Third-party service providers who perform services on our behalf, such as payment processing, data analysis, email marketing, website hosting, and customer support. These service providers are contractually obligated to protect your personal information and use it only for the purposes for which we disclose it to them.
· Business partners with whom we may offer co-branded services or promotions.
· Social media platforms if you interact with our social media pages or connect your social media account to our Service.
· Legal authorities if required to do so by law or legal process, or in response to a valid subpoena, court order, or government request.
· Other parties in connection with a merger, acquisition, sale of assets, or other business transaction.
· With your consent or at your direction.
YOUR CHOICES AND RIGHTS
You may have certain choices and rights regarding your personal information, depending on your location and applicable law. These may include the right to:
· Access your personal information.
· Correct inaccuracies in your personal information.
· Delete your personal information.
· Object to the processing of your personal information for certain purposes, such as direct marketing.
· Restrict the processing of your personal information.
· Data portability, i.e., to receive a copy of your personal information in a structured, commonly used, and machine-readable format and to transmit it to another controller.
· Withdraw your consent at any time (where our processing is based on your consent).
· Not be subject to automated decision-making that significantly affects you.
To exercise these rights, please contact us as described in the “Contact Us” section below. We may need to verify your identity before fulfilling your request.
DATA SECURITY
We take reasonable measures to protect your personal information from unauthorized access, use, disclosure, alteration, or destruction. These measures include physical, technical, and administrative safeguards. However, no data transmission over the internet or electronic storage is completely secure, so we cannot guarantee absolute security.
DATA RETENTION
We will retain your personal information for as long as necessary to fulfill the purposes for which it was collected, including to provide you with the Service, comply with our legal obligations, resolve disputes, and enforce our agreements. The specific retention period will depend on the type of personal information and the purposes for which it is processed.
CHILDREN'S PRIVACY
Our Service is not directed to children under the age of 16, and we do not knowingly collect personal information from children under the age of 13 without verifiable parental consent, or children between the age of 13 (inclusive) and 16 (exclusive) without such children’s consent. If we learn that we have collected personal information from a child without such consent, we will take steps to delete it as soon as possible.
YOUR STATE PRIVACY RIGHTS
Depending on your state of residency, you may have certain rights related to your personal data, including:
Access and Data Portability. You may confirm whether we process your personal data and access a copy of the personal data we process. To the extent feasible and required by state law, depending on your state, data will be provided in a portable format. Depending on your state, you may have the right to receive additional information and it will be included in the response to your access request.
Correction. You may request that we correct inaccuracies in your personal data that we maintain, taking into account the information's nature and processing purpose.
Deletion. You may request that we delete personal data about you that we maintain, subject to certain exception under applicable law.
Opt Out of Using Personal Data for Targeted Advertising, Profiling, and Sales. You may request that we do not use your personal data for these purposes.
Important: The exact scope of these rights vary by state. There are also several exceptions where we may not have an obligation to fulfill your request.
To exercise any of these rights or appeal a decision regarding a consumer rights request, please contact us as described in the “Contact Us” section.
Some browsers and browser extensions support the Global Privacy Control (“GPC”) that can send a signal to process your request to opt out from certain types of data processing, including data "sales" as defined under certain laws. When we detect such a signal, we will make reasonable efforts to respect your choices indicated by a GPC setting as required by applicable law.
Nevada provides its residents with a limited right to opt out of certain personal data sales. Nevada residents who wish to exercise their sale opt-out rights may submit a request by contacting us as described in the “Contact Us” section. However, please know we do not currently sell data triggering that statute's opt-out requirements.
If you are a California resident, additional information applies to you. To access our supplemental California privacy statement and learn more about California residents' privacy rights, please refer to the CALIFORNIA RESIDENTS PRIVACY NOTICE at the end of this Privacy Policy.
INTERNATIONAL DATA TRANSFERS
Your personal information may be transferred to and processed in countries other than your country of residence, which may have data protection laws that are different from the laws in your country. By using our Service, you consent to the transfer of your personal information to these countries. We will take appropriate safeguards to ensure that your personal information remains protected in accordance with this Privacy Policy.
UPDATES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. We will post any changes on this page and update the "Effective Date" at the top of the policy. We encourage you to review this Privacy Policy periodically. Your continued use of the Service after the posting of changes constitutes your acceptance of such changes.
CONTACT US
If you have any questions or concerns about this Privacy Policy or our privacy practices, please contact us at:
Chef Fei US Inc.
Attention: Legal Department
CALIFORNIA RESIDENTS PRIVACY NOTICE
This section provides additional information for California residents under the California Consumer Privacy Act (“CCPA”) as amended by the California Privacy Rights Act (“CPRA”).
1. Categories of Personal Information Collected
In the preceding 12 months, we have collected the following categories of personal information from California residents:
· Identifiers (e.g., name, email address, phone number, IP address, online identifiers).
· Internet or other similar network activity (e.g., browsing history, interactions with our website and online services).
· Inferences drawn from any of the above categories to create a profile about you reflecting your preferences and behavior.
2. Sources of Personal Information
We collect the categories of personal information listed above from the sources described in the “PERSONAL INFORMATION WE COLLECT” section of the Privacy Policy.
3. Purposes for Collecting and Using Personal Information
We collect and use the categories of personal information listed above for the purposes described in the “HOW WE USE YOUR PERSONAL INFORMATION” section of the Privacy Policy.
4. Categories of Personal Information Disclosed for a Business Purpose
In the preceding 12 months, we have disclosed the following categories of personal information for a business purpose to the categories of recipients listed in the “HOW WE SHARE YOUR PERSONAL INFORMATION” section of the Privacy Policy:
· Identifiers
· Customer records information
· Commercial information
· Internet or other similar network activity
· Geolocation data
· Audio, electronic, visual, or similar information
· Inferences
5. Sale or Sharing of Personal Information
Under the CCPA/CPRA, California residents have the right to opt out of the “sale” or “sharing” of their personal information. While we do not typically receive monetary compensation for disclosing your personal information, under California law, “sale” can also include making personal information available to third parties for cross-context behavioral advertising. “Sharing” is defined as disclosing your personal information to third parties for cross-context behavioral advertising, even if no money is exchanged.
We may “sell” or “share” the following categories of personal information for cross-context behavioral advertising purposes:
· Identifiers (e.g., online identifiers, IP address)
· Internet or other similar network activity (e.g., browsing history, interactions with our website)
· You have the right to opt out of this “sale” or “sharing” by emailing us at:cheffei@feidachu2003.com.
We do not knowingly “sell” or “share” the personal information of minors under 16 years of age without affirmative authorization from the minor or the minor’s parent or guardian, as applicable.
6. Your Rights Under the CCPA/CPRA
As a California resident, you have the following rights regarding your personal information:
· Right to Know: You have the right to request information about the categories and specific pieces of personal information we have collected about you, the categories of sources from which the personal information is collected, the purposes for collecting, selling, or sharing your personal information, the categories of third parties to whom we disclose your personal information, and the categories of personal information that we have sold or shared about you.
· Right to Delete: You have the right to request the deletion of personal information that we have collected from you, subject to certain exceptions.
· Right to Correct: You have the right to request the correction of inaccurate personal information that we maintain about you.
· Right to Opt Out of Sale or Sharing: You have the right to opt out of the sale or sharing of your personal information for cross-context behavioral advertising.
· Right to Limit Use and Disclosure of Sensitive Personal Information: You have the right to direct us to only use your sensitive personal information (e.g., precise geolocation, racial or ethnic origin, religious or philosophical beliefs, etc.) for limited purposes, such as providing the services you requested.
· Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights. This means we will not deny you goods or services, charge you different prices or rates, or provide you with a different level or quality of goods or services if you choose to exercise your rights.
7. Exercising Your California Privacy Rights
To exercise your rights under the CCPA/CPRA, please contact us by:
· Emailing us at:cheffei@feidachu2003.com
Only you, or a person that you authorize to act on your behalf, may make a verifiable consumer request related to your personal information. You may also make a verifiable consumer request on behalf of your minor child.
The verifiable consumer request must:
· Provide sufficient information that allows us to reasonably verify you are the person about whom we collected personal information or an authorized representative.
· Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.
We will try to respond to your request within 45 days of receiving a verifiable request. If we require more time, we will inform you of the reason and extension period in writing.
8. Shine the Light
California Civil Code Section § 1798.83 permits users who are California residents to request and obtain from us once a year, free of charge, information about the personal information (if any) we disclosed to third parties for direct marketing purposes in the preceding calendar year. If applicable, this information would include a list of the categories of personal information that were shared and the names and addresses of all third parties with which we shared information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to the contact information provided in the “CONTACT US” section above.