First Restaurant in North America is coming soon Stay tuned Chef Fei –Westfield UTC Floor 2 4301 La Jolla Village Dr., Suite 2040, San Diego, CA 92122
CHEF FEl Brand Story The story of Chef Fei began in Hengyang, Hunan, a city renowned as the hometown of stir-fried dishes in China. Fei Lianghui, the brand's founder, developed a deep interest in stir-frying as a child while watching his father cook by the stove. Stir-frying is a cooking technique over a thousand years of history. Chinese chefs find a balance between speed and heat to create the wok hei, or essence of the wok,which gives the food its distinct flavor. Fei Lianghui started his culinary career in 1997 and opened his first restaurant in 2003. He prefers natural, high-quality ingredients and insists on wok-frying every dish to order using traditional Chinese methods. His stir-frying technique is focused on bringing out the authentic flavors and maintaining the quality of each ingredient. This unwavering dedication to stir-frying has fueled the brand's steady growth. Today, there are nearly 200 direct stores across 13 provinces and cities in China, serving a cumulative total of over 100 million customers. Chef Fei's long-standing dedication has earned the brand prestigious titles such as King of Chinese Stir-Fried Meat Dish and 2024 Forbes China F&B Pioneer, establishing Chef Fei as a benchmark in the field of Chinese stir-frying. Now, this culinary tradition from the hometown of stir-fry has arrived in North America, offering diners more diverse choices. Chef Fei is committed to bringing customers the most unique dining experience in the most authentic and sincere way.
1997-2025 Development History 1997 The founder of Chef Fei From Hengyang, Hunan a city renowned as the hometown of stir-fried dishes in China — he officially entered the industry in 1997. 2003 First Restaurant Starting as an apprentice, Fei Lianghui diligently honed his stir-frying skills. 2016 Brand To Chef Fei Word of mouth about his fresh and delicious food spread. Diners affectionately called him Chef Fei. 2018 Recipient of the China Golden Chef Award Chef Fei was awarded the highest honor of Chinese chefs. Chef Fei entered the Shenzhen market in the same year. 2020 King of Chinese Stir-Fried Meat Dish The high accolade in Chinese stir-fry cuisine. For over two decades, Chef Fei has insisted on STIR FRIED BY MASTER CHEFS. 2024 Forbes China F&B Pioneer Chef Fei has become a benchmark brand of Chinese stir-fry. 2025 First Restaurant in North America Chef Fei has nearly 200 direct stores in China, serving a cumulative customer over 100 million. Chef Fei signed the first store in North America with Westfield UTC, San Diego.
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