Brand Introduction
Fei Lianghui, the founder of Chef Fei's chili fried pork meat, Forbes China's Leading Figure in the Catering Industry，was born into a chef family in Hunan. In 1997, he entered the cooking industry under the influence ofhis parents. In 2003, Fei created his own restaurant brand “Original”, which means bringing out the origin flavor of food to the clients. In this his first start-up restaurant the "Chili Fried Pork Meat" became his signature and mustorder for every client.
In 2016, the brand “Original” was officially upgraded and changed toChef Fei's Fried Pork with Pepper, becoming a Hunan cuisine brand focusing on stir-fried pork with chili in the industry. Stir-fried Pork with chili is even more popular.
In December 2019, at the annual ceremony of Hunan cuisine in China, the Hunan Provincial Department of Commerce awarded Chef Fei the honorary title "Changsha Landmark Food Business Card".
In December 2020, the Chinese Culinary Association awarded Chef Fei the honorary title of "National Fried Meat King".
In 2021, Chef Fei opened its first flagship store in Shanghai.It won the "Shanghai's Most Popular Hunan Cuisine Brand" at the 16th China Hunan Cuisine Food Culture Festival.
In June 2022, the first store in Beijing won the "No. 1 on the Hot List of Beijing Hunan Cuisine" in Dianping for three days.
In April 2023, Chef Fei entered Guangzhou for the first time, and the numbering team stretched for hundreds of meters without interruption for 12 hours.
In August 2023, the first store in Suzhou won the "No. 1 on the Hot List of Suzhou Hunan Cuisine" in the public comment for three days of trial operation.
In September 2023, Chef Fei won the "Most Popular Hunan Cuisine Brand in First-tier Cities" at the 18th China Hunan Cuisine Food and Culture Festival. Chef Fei adheres to the brand concept of "professional chef speculation.
2019, 2020, 2021 and 2022 have been on the Dianping must-eat restaurant list for four consecutive years. The popular first-tier cities are committed to becoming the world-renowned first brand of Hunan cuisine.We insist on direct sales and do not offer franchising.. All franchise information is deceptive. Please beware of being deceived.
The number of direct-sale stores nationwide exceeded 160.
